Tag: Digital Marketing

Each day, web users conduct more than 2.3 billion searches on Google alone. With nearly 1.74 billion websites in the world vying for viewers’ attention, it’s easy to see that a website’s ranking among those searches can mean the difference between a business’s success and failure. The goal is for a company to increase both […]

Whether you’re building a new website or giving your current site a facelift, the start of a new year is the perfect time to reevaluate your web design. Website design standards are constantly evolving. Mobile traffic now accounts for more than half of total internet use, so there’s a need for mobile responsive websites. Trends […]

Being an ADA compliant website is a hot topic amongst website development and digital marketing agencies. To be ADA compliant means that you are compliant with the Americans with Disabilities Act (ADA). In commerce, the ADA rules and regulations typically apply to the physical accessibility of goods and services to individuals with disabilities. However, in […]

When was the last time you made changes to your company’s website? If your website is more than a year old, you need to think about making some changes. Website design standards are constantly evolving, and website content can quickly get stale and out-of-date. If your competitors have more modern-looking sites and fresher content, they’ll […]

Should your business be blogging? You’d be surprised just how much a well-written blog can help your business. As a successful digital marketing company, the experts at Black Bear Design can show you how. Blogging Keeps Your Website Fresh Websites can easily become stagnant, so posting new content via a blog keeps your website fresh. […]

Social media generates value for a brand. But just how tangibly can we see this?

Think of your favorite Super Bowl ad from the last few years. The one that you brought up at lunch the next day and heard someone talking about on the elevator. The one you can remember so well in spite of having seen it only once.

If you live in Atlanta, there’s a chance you’ve heard about the pink “Trap House” in south Atlanta. The house was renovated and repainted to promote the release of one of the most prolific rappers alive, and Atlanta’s own, 2Chainz’s newest record release called ‘Pretty Girls Like Trap Music.’ The house was used for his […]

When was the last time you searched for something on Google? Ten minutes ago, maybe? Let’s say you were searching for a new marketing agency in Atlanta. You might type in those exact words, “marketing agency, Atlanta.” When you press enter you’d see a page of 10 results with anything from award sites, to websites, […]

Inbound Marketing “is the process of attracting the attention of prospects, via content creation, before they are even ready to buy; it’s one of the best and most cost-effective ways to convert strangers into customers and promoters of your business.” – Hubspot   Content is still king in 2017. Hubspot’s 2017 State of Inbound Marketing […]

Trends in digital design come and go and some remain timeless. As we review the past year of styles that emerged in the industry we focus on what’s to come and what we should change. 2017 is looking stronger than ever for design trends we believe will be around for more than just the year. […]

If you knew there was a tool that could make your job easier and more efficient, wouldn’t you use it? Here at Black Bear, our team has over 100 years of collective experience in the digital marketing world, and as such, we understand what works and what doesn’t. The team was prompted recently to provide […]

How To Use Visitor ID in Sharpspring to Find Leads I want to talk a little bit about how you can use the Visitor ID tool in SharpSpring to get information for some of the people that have been on your website, but they haven’t filled out a form or gave any information that would tell […]

There has never been a generation raised to be more technologically savvy than the Millennials. A group that now makes up the largest living generation in the U.S., is coming of age to be the newest wave of buyers, thinkers, and influencers in today’s market. From a marketing standpoint, it’s vital to understand what influences […]

Blogging, social media, email campaigns, search engine optimization….the list seemingly goes on and on. These are all important aspects of online marketing, and yes, you need marketing if you want to grow your business. Gone are the days of making a serious splash with a local newspaper ad for your corner mom-and-pop store, but you […]

Blogging, social media, email campaigns, search engine optimization….the list seemingly goes on and on. These are all important aspects of online marketing, and yes, your business needs it.  Gone are the days of making a serious splash with a local newspaper ad for your corner mom-and-pop store, but you know that already. So if you’re […]

Search Engine Optimization (SEO) is almost as hot a topic as the rise of data analytics in the marketing world. But what does it really mean? SEO drives traffic from organic search results on search engines like Google, plain and simple. With nearly 65 percent of searches taking place on Google, SEO is pretty important! […]

Digital marketing has become increasingly multifaceted with the passage of time. Google’s algorithms are always in flux, turning search engine optimization into a highly specialized field. Web design, code, and content marketing all need to be placed carefully into a digital marketing strategy that has as much nuance and complexity as a Van Gogh painting. […]

Whether or not you’ll admit it, when you walked into Best Buy for printer ink and instead found yourself with a virtual reality (VR) headset, you were completely blown away by the experience. It was an experience that wouldn’t have been half as exciting had you actually been there, but there’s something about VR that […]