Blog: Graphic Design

Why Is Color Important When Designing Logos?

A logo serves as a symbolic representation of a company's product or services. Logos play an essential role in communicating a company's ...
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Black Bear Wins Big at Hermes Creative Awards!

We have some very exciting news for you! Black Bear recently submitted some of our favorite works to the 2021 ...
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Designing with Multiple Channels in Mind

We live in a fast-paced world. A world dominated by news and media exposure, where high-quality content is currency, and ...
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The Importance of Design for Websites

The days of door to door selling and cold calling are leaving us at a rapid pace. Today’s business is ...
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The Importance of Design in Branding

When you introduce your company, product, or even yourself to the consumer world, you have only a few moments to ...
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The Importance of Design in Social and PPC Advertising

How do you take an idea, a brand, an offer, or any other notion and turn it into an effective ...
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Why Refreshing Your Brand and Logo is a Good Thing

You know that great feeling you get after a new hairstyle? Or when trying a new brand of clothing for ...
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DESIGN AWARDS, MORE THAN JUST FANCY OFFICE ART

Remember those shiny, gold trophies you got as a kid for winning the soccer championships or for making it to ...
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Creating Masterpieces Requires a Solid Creative Process

We’ve all been there. We’re staring at the ceiling, flipping a pen through our fingers, deleting and retyping what we ...
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Flat & Handmade: 2016 Logo Trends

Golden arches. An apple with a bite out of it. A rainbow peacock. Chances are, McDonald’s, Apple and NBC came ...
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What Your Business Card Says About You

Your business card is your first and sometimes only opportunity to make a good impression. Not having a business card ...
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Choosing the Right Font for the Job

Font choice seems like a daunting task. There are millions of fonts available for your use. The hard part is ...
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Business Cards: The Dos and Don’ts of Effective Card Marketing

How to Make Your Business Card Work for You Your company business card is a direct extension of your business ...
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Black Bear Recognizes 10 New Trends in 2015 Logo Design

From the days of hand cut letterforms, through the wave of digital technology and into current day, logo design has ...
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Your Guide to Understanding Graphic Design Basics

Like any industry, graphic design has its own language; using words familiar only to those in the trenches. The joy of ...
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The Elements of Effective Brochure Design

You might think that a physical brochure isn’t necessary anymore in this digital era, but guess again. A professionally designed ...
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