Blog: Branding

Why Is Color Important When Designing Logos?

A logo serves as a symbolic representation of a company's product or services. Logos play an essential role in communicating a company's ...
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Black Bear Wins Big at Hermes Creative Awards!

We have some very exciting news for you! Black Bear recently submitted some of our favorite works to the 2021 ...
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The Benefits of Working with A Marketing Agency

Running a business takes plenty of hard work, dedication, and an impressive balancing act—trust us, we understand the process ourselves ...
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The Importance of Design in Branding

When you introduce your company, product, or even yourself to the consumer world, you have only a few moments to ...
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Now is the Time to Redesign Your Website

When was the last time you made changes to your company's website? If your website is more than a year ...
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Why Refreshing Your Brand and Logo is a Good Thing

You know that great feeling you get after a new hairstyle? Or when trying a new brand of clothing for ...
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What Are Brand Guidelines?

Brand guidelines offer clear-cut rules for how your logo, its colors, and messaging are represented to your audience. They also ...
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Blogs should be informational! Create value for consumers and they will return the favor.

As business owners, we too often make the mistake of assuming that everyone is as invested in our products and ...
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What Your Business Card Says About You

Your business card is your first and sometimes only opportunity to make a good impression. Not having a business card ...
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Choosing the Right Font for the Job

Font choice seems like a daunting task. There are millions of fonts available for your use. The hard part is ...
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Have you started questioning your logo design?

What makes a logo not just creative, but strong, successful, and lasting? How do you know when your logo isn’t ...
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Black Bear Recognizes 10 New Trends in 2015 Logo Design

From the days of hand cut letterforms, through the wave of digital technology and into current day, logo design has ...
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Your Guide to Understanding Graphic Design Basics

Like any industry, graphic design has its own language; using words familiar only to those in the trenches. The joy of ...
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The Elements of Effective Brochure Design

You might think that a physical brochure isn’t necessary anymore in this digital era, but guess again. A professionally designed ...
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What Makes A Great Logo Design?

Logo design is a singular representation of a company or brand, but even some of the most iconic logo designs ...
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10 Signs That Your Corporate Brochures Need An Update

Do you have corporate brochures that detail your products and services? Are you looking for new ways to announce sales ...
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