By Black Bear Design on 01/6/2020
Being an ADA compliant website is a hot topic amongst website development and digital marketing agencies. To be ADA compliant means that you are compliant with the Americans with Disabilities Act (ADA).
In commerce, the ADA rules and regulations typically apply to the physical accessibility of goods and services to individuals with disabilities. However, in our age of technology, how does a brand ensure they are ADA compliant?
As a business owner, it’s essential to understand the basics.
The Americans with Disabilities Act (ADA) is a law for civil rights that was enacted to protect all those with disabilities from discrimination. It was first enacted in 1990 and has since evolved to fit the needs of our ever-changing society.
This law covers a wide scope, including:
However, most of these areas pertain to physical locations. In recent years, more guidelines have been put in place to allow for website development and ADA compliance.
With more brands taking their services online, it’s vital that they be ADA compliant. This includes their website design and all content. All individuals with disabilities should be able to navigate your online fronts to receive the same services that others do.
While there are no enforceable laws in the U.S., there are many risks you are taking when not designing an ADA compliant website.
While there may not be any ADA regulations indicating punishment for a non-compliant website, it doesn’t go without its risks and complications. Some major companies have ended up paying hefty fines because their websites were not ADA compliant.
For example – in 2018, Dominos was required to pay $250,000 to bring its website up to standards per the Web Content Accessibility Guidelines (WCAG).
ADA compliance is a tricky situation for those who run their businesses online in any capacity. Even with the WCAG available, it can be hard to implement these changes without the help of a professional team to walk you through the process.
That’s where Black Bear Design comes in. The staff at our digital marketing agency will not only take your ideas and bring them to life, but we’ll make sure your website works for you. Our team will help create a beautiful website design that implements ADA compliancy, SEO best practices, and more to ensure a great experience for all.
Need help designing an ADA compliant website? Request your free quote with Black Bear Design today!