Tag: Search Engine Marketing

Recently Facebook release retargeting features to allow users set up Facebook retargeting, or remarketing as some people call it. In the past, you could only set up Facebook retargeting through larger advertisers. As a result, there’s not a lot of information out for a small business to set up retargeting on Facebook themselves. In this post I’ll show you step by step […]

Last week we talked about how to set up your automated marketing campaign and what the first steps are in setting that up.  Then we talked about what is the first question you need to ask yourself to set that up.  My idea was, “What is your sales funnel, and what does it look like”? […]

If you have questions about starting a marketing automation campaign and not sure where to start, one idea I have to offer is starting with your sales funnel.  If you know the steps in your sales funnel, you can determine what your marketing automation messages need to include.  I am Joel Black, with Black Bear […]

Marketing based on behaviors can help you stay relevant to the changing life cycles of your customers. Your customers and prospects consume the content that is relevant to them, in essence, telling you what they want more of.

How do you use Google Adwords keyword matching to optimize your Google Adwords campaigns? This short video will explain the broad match type, modified broad match type, phrase match type, exact match type and the negative match type.

Google Adwords campaigns are simple, yet complex if you are just getting started. In this video, learn what a campaign is, learn what an adgroup is and learn what ads are. Also learn how to create an optimized ad.

Inbound marketing is a sure way of generating traffic and leads on your website. It should be a part of your digital marketing strategy. Make sure you have the analytic tools in place to measure your marketing effectiveness.

Every wondered how much you should budget for marketing? I have a simple equation that will help guide you.

If you had to put your website into a category of sales, marketing or information, which would it be? Do you think it would be possible for all websites to fit in a sales category?

There are many online content promotion strategies you can use and it’s easy to get in the web of using any and all forms of promotion methods.

As an online marketing company, I fall into the trap of statistics. When is the last time a stat purchased a product or service from you? People buy products, not stats!

Regardless of the type of content you are creating, you should address one main thing: how prospects will benefit from the offer

It’s simple, there are 3 ways you can increase sales from your website: Traffic, Conversions, Quality.

When leads join your sales funnel, you want to connect with them on a personal level. People buy from those that they trust and this also applies to online buyers. Prospects have to trust you before they can buy your product or service. How do you build trust online? By providing value. You want to interact […]

When choosing a domain name for your business, keep these three things in mind: domain auction, spelling, keywords

Creating high converting landing pages is not something that you do the first time and get it right. You have to test and optimize your landing pages.

How do you set the goals you want to achieve for your website and with your inbound marketing campaign. Learn how to identify Key Performance Indicators.

Before you start your business, you must know who your market is. If you already have a product or service, you may already know who your potential customers are. These are your “audience”, or a term you might want to familiarize yourself with, your personas. The problem you may now have is how to reach […]

Inbound marketing is crucial in today’s marketing environment. With consumers having more control on the information they consume, inbound marketing techniques enable businesses to reach their prospects in a targeted and relevant manner that helps to enhance their brand, generate leads and improve sales.

This is why every business owner and manager should understand exactly what the customer wants and how to create a comprehensive internet marketing plan. This internet marketing plan should focus on ways to built loyal customers.

If a tweet lands in the middle of cyberspace and there’s no one there to hear it, does it make a sound? Twitter has become a vital part of Internet marketing plans, with followers disseminating news and updates at a speed unheard of in the pre-social media area. Building a strong base of followers, however, is the […]