By Black Bear Design on 09/2/2016
As social media has cemented its place in the marketing world, digital marketing trends are popping up left and right, many of them hoping to become elemental features in this ever-changing world. Nearly every major social media platform offers advertising options for marketers and new technologies are being specifically marketed to marketing teams. Two such technologies are virtual reality (VR) and Google Fiber.
While virtual reality isn’t necessarily a new phenomenon, it is relatively new in the world of marketing. A few of the world’s biggest brands have harnessed VR, but many marketers are still scratching their heads trying to figure out how to master VR. Entrepreneur has a few suggestions for brands curious about this technology that don’t have a Game of Thrones budget:
As more and more brands learn to use VR, specifically as a marketing tool, the VR scene will explode. YouTube videos and static pictures won’t cut it anymore. Because virtual reality will become the new reality, customers are going to expect a full experience, which includes virtual tours and experiences.
With Google’s most recent venture into internet services, they’re poised for world domination. Yeah, we know, they pretty much already rule the world. But the release of Google Fiber, we’re predicting that innovative brands and small businesses alike will jump on board for more personalized marketing opportunities.
Retargeting will be big for marketers braving Google Fiber. Your customer searches for party planning tips on none other than Google and twenty minutes later sees your commercial for event planning services. Remember when you finally caved in and bought those $400 pair of shoes because it kept popping up on your social media channels after you searched for them online? Same concept.
Another benefit of leveraging this new technology is the affordability aspect. According to Joel Black of Black Bear Design, “Businesses that could not previously afford commercial advertising on the traditional channels may now be able to utilize Google Fiber for an affordable price.” With advertising options that will likely be much more affordable than on other larger service providers and the ability to personalize better, we’re thinking Google Fiber will be the next big thing in marketing.
The innovators will quickly jump on board and act as a test run for early adopters and the eventual laggards. Once brands realize and master the potential of these new technologies, the world of digital marketing will be turned on its head. If you prefer to be one of those innovators, come say hi. We specialize in cutting-edge marketing strategies and would love to discuss your big ideas. After all, if you’re not dreaming about what could be, you’re already behind in the constantly evolving world of marketing and advertising.