By Black Bear Design on 06/21/2016
Whether or not you’ll admit it, when you walked into Best Buy for printer ink and instead found yourself with a virtual reality (VR) headset, you were completely blown away by the experience. It was an experience that wouldn’t have been half as exciting had you actually been there, but there’s something about VR that makes everything incredible. With such power, how could this “toy” not be picked up by marketers as the next big thing?
Virtual reality is still new to consumers, but that hasn’t stopped some innovative marketing teams from leveraging this new technology to their benefit. How are brands like Mercedes, The New York Times and, our personal favorite, Game of Thrones, utilizing VR? By giving customers an unforgettable experience.
If you want to sit among the ranks of HBO and The New York Times, you better start formulating your VR strategy.
Marketing’s big sister, advertising, is getting in on the action as well. No one likes viewing ads, but VR’s unique experience makes adverting much easier. How?
While it’s still relatively new to both consumers and marketers alike, virtual reality is the next big thing and it’s never too early to stand out as an innovative brand. There is still much to be learned, but for the brands that are mastering this new channel of advertising, the rewards are already piling in.
Marc Simons, cofounder of Giant Spoon, summed it up perfectly during his Forbes interview: “We’ve identified virtual reality, augmented reality and mixed reality as a new frontier for our clients. This is the reality. When these devices start reaching a massive audience, we need to start preparing for it.”
Prepared, that we are. We work with clients that have recognized the power of virtual reality and have helped amplify their marketing efforts around this new technology. Thinking about dipping your toe in the VR world? Allow Black Bear Design to create stunning logos that will enhance your VR ads experience!
Featured image via Nan Palmero