The Lasting Effects of COVID-19 on Advertising
As vaccinations continue to roll out in greater numbers and more people are getting back to some semblance of pre-COVID…
As vaccinations continue to roll out in greater numbers and more people are getting back to some semblance of pre-COVID…
Running a business takes plenty of hard work, dedication, and an impressive balancing act—trust us, we understand the process ourselves.…
COVID-19 is affecting our society in many ways, but its economic impact is especially significant. Between business shutdowns and employee…
You know your business has a lot to offer – the key is helping all your prospective customers see that.…
Everyone needs to stand out in the crowd, especially businesses looking to use digital marketing to turn leads into conversions…
Social media generates value for a brand. But just how tangibly can we see this?
Think of your favorite Super Bowl ad from the last few years. The one that you brought up at lunch…
Welcome to the ultimate website secret decoder ring: Google Analytics.
So when was the last time you walked into a mall just for shopping? Well, if you ask me, it…
You need to do something special if you want your emails to be opened, valued, and engaged with. Here are…
Great design is not just an end result. It’s a process that involves discussing ideas, coming up with solutions, creating…
Have you been thinking about creating video content to promote your business, but just aren’t sure if it’s worth your…
Hello again! It’s me Lauren, the Social Media Strategist here at Black Bear. Thanks for joining me for part 2…
Hello! Black Bear Social Media Strategist here! One of the things I’m asked almost monthly is how I create a…
Word of mouth is a powerful thing. People are prone to do things, buy things, and alternatively, reject things, just…
If there’s one thing the marketing industry has no shortage of it’s conferences, meetups, and workshops. In 2017 alone there…
In March 2017, Instagram reached a milestone of its millionth active monthly advertiser. Similarly, there are currently over 600 million…
If you’ve been on YouTube in the last few months (and, statistically speaking, you have), you might have noticed one…
A marketing agency without marketing automation. Sounds funny right? To call yourself an agency, it is essential that you take…
There has never been a generation raised to be more technologically savvy than the Millennials. A group that now makes…
Blogging, social media, email campaigns, search engine optimization….the list seemingly goes on and on. These are all important aspects of…