By Samantha Hardwick on 06/1/2020
COVID-19 is affecting our society in many ways, but its economic impact is especially significant. Between business shutdowns and employee layoffs, the global economy is expected to undergo a $2.7 trillion loss. Uncertainty and fear are causing companies to cut back on spending, which means marketing and sales are taking a significant hit.
Advertising spend is declining across all channels, and pay per click (PPC) marketing is no exception. Some businesses want to cut all PPC ad spend, while others want to take advantage of the current surge in online traffic due to COVID-19 related searches.
Regardless of how this pandemic is impacting your PPC strategy, you need to make the maintenance of your PPC strategy a priority. To help you out, here are some key account maintenance updates you can focus on during this time.
These updates will help you get the most out of your account now and will help make your account more impactful when it’s time to ramp up your PPC budget.
A carefully developed PPC campaign strategy is essential to cutting through the noise of search results. As a marketing agency for small businesses, Black Bear’s skilled experts work with you to determine existing success, areas for improvement, and course of action for your current campaigns, as well as assess advertising during a global pandemic and ensure you are effectively positioned with budget and results in mind.
A leading full-service digital marketing agency in Georgia, Black Bear is ready to help you build a PPC campaign that drives traffic, conversions, and sales.