Grow Your Business With Atlanta’s Top PPC Management Team
At Black Bear Design, we use our Pay Per Click expertise to Increase Sales and Maximize ROI for our clients. Whether you’re looking to improve an existing Google Ads account, or create a new one from scratch, our team will learn about your business and create an action plan that leads to a significant increase in revenue, while identifying bad clicks that don’t convert and waste your marketing budget.
Gain A Local Advantage
No one knows the local Atlanta advertising landscape better than we do, yet we also have the know-how to expand your campaigns across the country when that’s right for your business.
Get started with a FREE consultation so we can meet and show you how Black Bear Design can take your Paid Search efforts to the next level!
PPC Management: Healthy Air Case Study
Healthy Air USA creates healthy breathing environments by improving indoor air quality through a series of testing procedures and products. After beginning a paid search advertisement campaign, Healthy Air was seeing low impressions and clicks while their cost per click continued to rise and remain expensive. In a crowded air systems quality control industry, they needed to be sure they could break through the clutter of advertisements without breaking their budget.
Key Points & Strategy
Black Bear began working with Healthy Air in June of 2019, and after taking a comprehensive review of their current campaigns we immediately took action.
- Account Organization: We organized and restructured their account, making sure it was complete and functional.
- Exact Term Match: We decided to focus their campaign on exact term matching rather than generic term matching.
- Negative Keywords: We added negative keywords to the overall campaign strategy.
The Results
All these strategies culminated in a rousing success for Healthy Air’s paid search results. This campaign is proof of the power of changing just a few key elements to create massive success.
209%
Increase in Clicks
279%
Increase in Impressions
62%
Decrease in Cost Per Click
Testimonials
“Our company has been working with Black Bear for 2 years and are very pleased with the level of customer services provided. They are always available to support us with PPC, SEO, and Google ads. We highly recommend them.” – SIMONA Boltaron
“We have used Black Bear for several years to manage most of the digital aspects of our business, including Pay Per Click and Google Ads. They have always been responsive to our needs and work very hard to understand the clients that we are looking for while advertising. Not only have they understood what we look for in our clients, but they have very successfully driven qualified clients to us. The quality of work is outstanding and until our experience with Black Bear, we were not sure if digital advertising / marketing was really able to drive business.” —Healthy Air USA
Subscribe!
Get the latest digital trends sent to you monthly.