Paid Social Campaign

Project Overview/Challenge:

Animal Courts, a course that helps pet owners resolve animal and pet-related incidents by educating violators, needed to increase awareness of their service.

Black Bear Design created a strategy for paid social media campaigns targeting 10 key markets where the client wanted to grow their business. Our social media team researched each market carefully and developed a plan for Facebook ads to complement their pay-per-click campaign.

Using similar messaging and visuals, the paid social media campaign ran for one week in support of the PPC campaign and yielded very positive results across the board.

Results:

• Increased impressions on Facebook across ten markets to 137 K
• Increased engagement to 7.3 K
• Increased video to 20.5 K

About Post Author

Jessica Lowry

Jessica Lowry is a Web Designer for Black Bear Design. With her strong graphic design background amplified by her enhanced web design skillset, Jessica brings her creative eye for detail to every project. Whether it’s to establish or build on a brand’s visual identity, she creates compelling consumer-facing digital content that meets and exceeds brand goals and objectives. An avid dog mom, her two pups are an absolute treat — and have their own Instagram handle.

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