Paid Social Campaign

Project Overview/Challenge:

Animal Courts, a course that helps pet owners resolve animal and pet-related incidents by educating violators, needed to increase awareness of their service.

Black Bear Design created a strategy for paid social media campaigns targeting 10 key markets where the client wanted to grow their business. Our social media team researched each market carefully and developed a plan for Facebook ads to complement their pay-per-click campaign.

Using similar messaging and visuals, the paid social media campaign ran for one week in support of the PPC campaign and yielded very positive results across the board.


  • Increased impressions on Facebook across ten markets to 137 K
  • Increased engagement to 7.3 K
  • Increased video to 20.5 K

Services Provided:

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