Social media

Measuring Social Media Success and ROI

Social media generates value for a brand. But just how tangibly can we see this?

How Social Media and Ecommerce Can Work Together

The average social media user has seven or more accounts, and each of those platforms offers unique ways for you…

Using Social Media Platforms to Market Your Business

“You have to post this!” “Oh, don’t bother with that platform!” “Make sure you’re posting X times per day!” You’ve…

5 Ways to Drive More Traffic to Your Website

There are hundreds of tactics for driving visitors to your website, but there are several factors to consider beyond “get…

How Digital Marketing is Adapting to the Ever-Changing Music Industry

If you live in Atlanta, there’s a chance you’ve heard about the pink “Trap House” in south Atlanta. The house…

The Best Ways to Engage Your Audience on Social Media

Hubspot recently released their 2017 State of Inbound Report which found that 91% of marketers want to know how to…

How Organic Social Media Impacts Your Marketing Strategy

Hello again! It’s me Lauren, the Social Media Strategist here at Black Bear. Thanks for joining me for part 2…

How to Grow Your Instagram for Business

In March 2017, Instagram reached a milestone of its millionth active monthly advertiser. Similarly, there are currently over 600 million…

Podcasts: How Brands Benefit and How to Get Started

As long as there is the internet, there will be trends. The podcast is rapidly becoming one of the largest…

Connected: The History of Social Media

To appreciate the history of social media, it’s beneficial to have insight into the history of the internet first. The…

Five Tools Everyone in the Marketing Industry Should Be Using

If you knew there was a tool that could make your job easier and more efficient, wouldn’t you use it?…

Why It’s Time for Social Media to Integrate With Your Marketing Strategy

When social media just started making waves in the marketing world, it was seen by most as marketing’s red-headed step…

Can Social Media Reinvigorate Your Business Growth?

Social media is the best, free way to market your business. Getting in front of potential customers in their homes,…