Tag: Social media

Social media generates value for a brand. But just how tangibly can we see this?

The average social media user has seven or more accounts, and each of those platforms offers unique ways for you to showcase your business. This means that it has never been easier (and simultaneously more complex) to grow your audience, turning them into actual customers.

“You have to post this!” “Oh, don’t bother with that platform!” “Make sure you’re posting X times per day!” You’ve probably heard them all when it comes to figuring out your business’s social media strategy.

There are hundreds of tactics for driving visitors to your website, but there are several factors to consider beyond “get more people!” You can spend all of the money you have driving people to your site, but at the end of the day, what matters most is that you’re driving the right traffic. While the […]

If you live in Atlanta, there’s a chance you’ve heard about the pink “Trap House” in south Atlanta. The house was renovated and repainted to promote the release of one of the most prolific rappers alive, and Atlanta’s own, 2Chainz’s newest record release called ‘Pretty Girls Like Trap Music.’ The house was used for his […]

Hubspot recently released their 2017 State of Inbound Report which found that 91% of marketers want to know how to uniquely engage their audience. That 91% knows engagement gives businesses a competitive advantage over the competition, and that’s been found to be true. Take companies like Target, Denny’s, or Arby’s. If you work in social […]

Hello again! It’s me Lauren, the Social Media Strategist here at Black Bear. Thanks for joining me for part 2 of how paid and organic reach can affect your business’ social media presence. In my last blog, we discussed how to create a winning Facebook ad, which falls into the realm of paid reach. Paid […]

In March 2017, Instagram reached a milestone of its millionth active monthly advertiser. Similarly, there are currently over 600 million monthly active users on the platform in whole. As such, this platform is not one to ignore and actually quite easy to utilize as a business! So we’ve compiled a few of the most useful […]

As long as there is the internet, there will be trends. The podcast is rapidly becoming one of the largest trends dominating not only history fanatics, storytellers, and pundits, but it’s rapidly becoming one of the most useful marketing tools of the last twelve months. Edison Research released a report stating that podcast listeners increased […]

To appreciate the history of social media, it’s beneficial to have insight into the history of the internet first. The internet was by no means the first great invention of man, however, it has become one of the most revolutionary lenses of communication, data sharing, and commerce that exists today. Virtually one-third of the world’s […]

If you knew there was a tool that could make your job easier and more efficient, wouldn’t you use it? Here at Black Bear, our team has over 100 years of collective experience in the digital marketing world, and as such, we understand what works and what doesn’t. The team was prompted recently to provide […]

When social media just started making waves in the marketing world, it was seen by most as marketing’s red-headed step sister. No one was fully aware of what to do with it or how to harness the power of social for their business. Fast forward to present day, and nearly anyone who’s anyone is on […]

Social media is the best, free way to market your business. Getting in front of potential customers in their homes, at their jobs or while they’re running errands is possible with the use of social media. Unfortunately, we can’t talk to hundreds sometimes thousands of people about the products and services our company offers. With social […]