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Adwords Keyword Match Types Explained

How do you use Google Adwords keyword matching to optimize your Google Adwords campaigns?  This short video will explain the broad match type, modified broad match type, phrase match type, exact match type and the negative match type. 

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Joel Black: Joel loves the internet and how it's such a large part of everyday life! Give him a whiteboard and dry erase marker and he will keep himself busy for a while.

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