AdWords Campaign Project Overview:
Moda Decatur, a high-end townhome development in a thriving downtown area, wanted to increase overall awareness of their property to convert more buyers. We began with an audit of their current paid search and digital marketing tactics. It became clear that prior PPC campaigns were not targeted to the proper audience or highlighting the amenities of the property.
Challenge:
Cut through the search-word clutter to let Moda Decatur stand out from the crowd.
Solution:
Create super-targeted Google AdWords campaigns
Results:
Black Bear Design created ads for Moda Decatur that doubled click-through rates and impressions.
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