Range Global, an international satellite communications equipment provider, wanted to have a stronger presence on social media to increase brand awareness. The company targets the international traveler, adventurer, hunter, and cowboy.
Challenge:
Create an impactful, visual social presence for a communications company.
Solution:
Highlight the lifestyle of the user through strategic content, social networking, and audience engagement by showing the environments and situations where satellite phones are used. Black Bear Design created the social strategy “Whatever Your Adventure, Stay Connected” sharing news about extraordinary treks, adventure travel and hunting, and big-life seekers.
Results:
Social engagement increased 600% on Instagram and organic post reach on Facebook increased by 500%
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