Brand Awareness Campaign

Project Overview:

Axiom Products provides solutions for accuracy in measuring and safety protection while on the job. For more than a decade, they have been providing solutions for a variety of industries that need assurance in accurate measuring and knowing that their safety products are made with only the highest of standards.

Challenge:

After we created a new website for them, we worked on a digital strategy to increase sales volume and site conversions. With a new website on hand, a new presence with a new logo, our challenge was to ramp up their online visibility and new brand awareness.

Solution:

Our solution started out with implementing our digital strategy that included:

• A new website with new branding experience to better and more efficiently showcase products
• Display ads and re-marketing ads for increasing brand awareness and reach
• Google Search Ads to target specific products to increase awareness and conversions

display retargeting by showing off the new colors, logo, and pristine accuracy of the products. As that continued to run, we opted to increase their search visibility by creating Google Search Ads to go hand in hand with their display advertising.

Results:

• 94.7% increase in call volume from Q1 to Q2
• The client was able to hire 2 new employees due to production demands

Adding in the Google Search ads on the Google search network, we were able to maintain and increase site conversions, display conversions, and search conversions. What drove the most overall conversions was the dramatic increase in call volume 94.7% from Q1 to Q2. The client’s call volume had never been so high and overall production has allowed for them to higher 2 new employees in Q3.