Tag: Online Marketing For Small Business

 Black Bear Design is a proud Google Partner! This video from Google offers a rich program with a ton of takeaways if you are considering using AdWords for your digital advertising. Some fascinating facts: More than half of all web traffic is now coming from smartphones and tablets. 79% of consumers use their smartphones for […]

How To Use Visitor ID in Sharpspring to Find Leads I want to talk a little bit about how you can use the Visitor ID tool in SharpSpring to get information for some of the people that have been on your website, but they haven’t filled out a form or gave any information that would tell […]

Digital marketing has become increasingly multifaceted with the passage of time. Google’s algorithms are always in flux, turning search engine optimization into a highly specialized field. Web design, code, and content marketing all need to be placed carefully into a digital marketing strategy that has as much nuance and complexity as a Van Gogh painting. […]

Learn More About Black Bear’s Recent Projects Hard at work, Black Bear Design announces the launch of five new custom websites. As a top-ranking full-service design agency, Black Bear was recently listed on Clutch’s Top Atlanta Web Design Firms for 2016. Each website launched within the last two months. The agency’s most recent work includes: […]

Your business card is your first and sometimes only opportunity to make a good impression.  Not having a business card at all is no longer an option. In a world of endless networking opportunities, we need to have a seamless way to exchange information. More than anything, you want your business card to reflect who […]

Social media is the best, free way to market your business. Getting in front of potential customers in their homes, at their jobs or while they’re running errands is possible with the use of social media. Unfortunately, we can’t talk to hundreds sometimes thousands of people about the products and services our company offers. With social […]

It was a huge surprise to me when I realized how many advertisers who were using AdWords were not implementing conversion tracking. I then realized that many advertisers may not see the importance of conversions and tracking them through AdWords. If you think you don’t need to track conversions, you may want to ask yourself […]

Search engine optimization is crucial for the success of your website, improving your ranking on search engines, and driving more traffic to your site. Using SEO effectively isn’t complicated, yet many fail to optimize their posts, and as such, miss out on search engine hits. Black Bear Design has a few pointers to help you improve […]

A recent study conducted by eMarketer concluded that more than 140 million people read blogs in the United States alone. For bloggers who are able to distinguish themselves as an authority on a particular subject matter have an ability to greatly influence purchase decisions. According to a study by Technorati, 31.1% of consumers claimed that […]

Whether you’re looking to build your first website, or if your existing site just isn’t getting the traffic or leads you were hoping for, you may wonder what it really takes to have a great website. Having a website alone isn’t the key to great results. Instead, it’s the ability turn your website into an […]

WordPress.com is a free blogging platform where you can submit your articles and posts for public. Most start blogging as a hobby or business promotion tool. While the free platform is helpful, most eventually move on to personal domains and start using the self-hosted option. Why so? Well, WordPress.com has many restrictions and it’s not always beneficial […]

Attending trade shows is an incredible way to gain exposure, get publicity and even find sales reps for your company. But let’s face it—hundreds or thousands of companies attend the same trade shows, so you’ll need a way to stand out. Here’s how. Everyone is vying for your audience’s attention at a tradeshow. And they will […]

Black Bear Design is proud to partner with Steel to redesign the site, which reflects the company’s re-focused commitments to their clients. Steel, LLC is inviting users to explore their new website at www.steelincga.com. Black Bear Design is proud to partner with Steel to redesign the site, which reflects the company’s re-focused commitments to their clients […]

A/B testing is one of those key elements you should be doing if you are serious about using your website as a lead generation tool.  Making small changes could make a big impact on conversions rates.

If you are running marketing campaigns and tracking ROI and effectiveness, there is probably a key piece of data you are missing. Video Transcript: Welcome to 2-Minute Tuesday… I am Joel Black with Black Bear Design Today, I am going to talk about the missing piece of information in your online marketing campaigns.  First, before […]

Do you have corporate brochures that detail your products and services? Are you looking for new ways to announce sales and other upcoming events with your brochures? Regardless of the reason for creating printed materials, it is critical that you are using this tool effectively. If you’ve been struggling to get customers to pick up […]

A website is useless if you can’t get traffic to your website. Here are a few ideas on how to get traffic to your website.

Black Bear Design announces today their partnership with BrandMortgage, one of the Southeast’s largest full-service mortgage lenders. Black Bear Design will help to coordinate the design efforts of BrandMortgage’s corporate branding initiatives, loan officer collateral, Realtor® and builder campaigns, press and media communications, and will also assist in enhancing their web presence. What sets Black […]

3 factors to take into consideration when deciding how to organize a website. It’s not all about being flashy, it’s more about purpose and strategy.

Regardless if you love automated email marketing or you hate automated email marketing, when used correctly, it can be a tremendous benefit to the users experience. Video Transcript Hi, I’m Joel Black with Black Bear Design and this is 2-Minute Tuesday… The first thing you might notice today is that I hung my whiteboard; the […]

The foundation of every online marketing campaign is the website. Setting up a website is imperative in order to set in motion every other marketing strategy, whether it’s an SEO strategy, a social media strategy, a content marketing strategy or more. However, companies that don’t have user friendly websites are going to fail right out […]