Tag: Marketing Strategy

Measuring Social Media Success and ROI

Posted on 01/02/19 by Black Bear Design

Social media generates value for a brand. But just how tangibly can we see this?

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Using Social Media Platforms to Market Your Business

Posted on 19/01/18 by Black Bear Design

“You have to post this!” “Oh, don’t bother with that platform!” “Make sure you’re posting X times per day!” You’ve probably heard them all when it comes to figuring out your business’s social media strategy.

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Why Video Must be an Integral Part of Your Digital Marketing Strategy

Posted on 24/10/17 by Black Bear Design

Have you been thinking about creating video content to promote your business, but just aren’t sure if it’s worth your time and effort? We’ve mentioned before the influence video will have on marketing in the future and, in almost every industry, it is worth the work for the impact it can have. Let’s start with […]

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How to set up email reports in the new Google Analytics

Posted on 06/06/17 by Joel Black

The new Google analytics email reports are a little more difficult to set up than the old analytics system, but pretty straight forward if you know what you’re doing. Here is a step by step tutorial on how to set up your weekly or monthly email reports. First, visit your Google Analytics dashboard and click the Email […]

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Breaking Down Walls: The Importance of Influencer Marketing

Posted on 11/05/17 by Black Bear Design

Word of mouth is a powerful thing. People are prone to do things, buy things, and alternatively, reject things, just by listening to popular opinion. Take Yelp for instance, you might refer to the opinions of others who have tried a restaurant before you try it yourself. Their experience influences your decision to act or […]

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How To Use Visitor ID in Sharpspring to Find Leads

Posted on 12/12/16 by Black Bear Design

How To Use Visitor ID in Sharpspring to Find Leads I want to talk a little bit about how you can use the Visitor ID tool in SharpSpring to get information for some of the people that have been on your website, but they haven’t filled out a form or gave any information that would tell […]

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Is Your Content Inspired or Deathly Boring?

Posted on 17/07/16 by Black Bear Design

The decades old problem marketers are still struggling to tackle is how to write content that inspires. Shameless self-promotional content and reposting everyone else’s content will only get you so far. Original content is obviously the preferred method, but how do we write content that our audiences will find interesting and share-worthy? Let’s find out! […]

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Why It’s Time for Social Media to Integrate With Your Marketing Strategy

Posted on 12/07/16 by Black Bear Design

When social media just started making waves in the marketing world, it was seen by most as marketing’s red-headed step sister. No one was fully aware of what to do with it or how to harness the power of social for their business. Fast forward to present day, and nearly anyone who’s anyone is on […]

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Top Reasons Why You Should Hire A Digital Marketing Agency

Posted on 30/06/16 by Black Bear Design

Digital marketing has become increasingly multifaceted with the passage of time. Google’s algorithms are always in flux, turning search engine optimization into a highly specialized field. Web design, code, and content marketing all need to be placed carefully into a digital marketing strategy that has as much nuance and complexity as a Van Gogh painting. […]

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Can Social Media Reinvigorate Your Business Growth?

Posted on 15/03/16 by Black Bear Design

Social media is the best, free way to market your business. Getting in front of potential customers in their homes, at their jobs or while they’re running errands is possible with the use of social media. Unfortunately, we can’t talk to hundreds sometimes thousands of people about the products and services our company offers. With social […]

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5 Reasons Every Small Business Owner Should Blog

Posted on 17/04/15 by Black Bear Design

A recent study conducted by eMarketer concluded that more than 140 million people read blogs in the United States alone. For bloggers who are able to distinguish themselves as an authority on a particular subject matter have an ability to greatly influence purchase decisions. According to a study by Technorati, 31.1% of consumers claimed that […]

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Black Bear Design Joins Forces with Steel, LLC to Launch New Website

Posted on 08/09/14 by Black Bear Design

Black Bear Design is proud to partner with Steel to redesign the site, which reflects the company’s re-focused commitments to their clients. Steel, LLC is inviting users to explore their new website at www.steelincga.com. Black Bear Design is proud to partner with Steel to redesign the site, which reflects the company’s re-focused commitments to their clients […]

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Why You Should Be A/B Testing

Posted on 03/09/14 by Joel Black

A/B testing is one of those key elements you should be doing if you are serious about using your website as a lead generation tool.  Making small changes could make a big impact on conversions rates.

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The Tracking Piece You Are Missing With Your Marketing Campaigns

Posted on 20/08/14 by Joel Black

If you are running marketing campaigns and tracking ROI and effectiveness, there is probably a key piece of data you are missing. Video Transcript: Welcome to 2-Minute Tuesday… I am Joel Black with Black Bear Design Today, I am going to talk about the missing piece of information in your online marketing campaigns.  First, before […]

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How To Get Traffic To Your Website

Posted on 10/08/14 by Joel Black

A website is useless if you can’t get traffic to your website. Here are a few ideas on how to get traffic to your website.

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Black Bear Design Partners with BrandMortgage to Expand Southeast Presence

Posted on 08/08/14 by Joel Black

Black Bear Design announces today their partnership with BrandMortgage, one of the Southeast’s largest full-service mortgage lenders. Black Bear Design will help to coordinate the design efforts of BrandMortgage’s corporate branding initiatives, loan officer collateral, Realtor® and builder campaigns, press and media communications, and will also assist in enhancing their web presence. What sets Black […]

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How To Organize A Website

Posted on 24/07/14 by Joel Black

3 factors to take into consideration when deciding how to organize a website. It’s not all about being flashy, it’s more about purpose and strategy.

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Automated Email Marketing – Love It Or Hate It?

Posted on 23/07/14 by Joel Black

Regardless if you love automated email marketing or you hate automated email marketing, when used correctly, it can be a tremendous benefit to the users experience. Video Transcript Hi, I’m Joel Black with Black Bear Design and this is 2-Minute Tuesday… The first thing you might notice today is that I hung my whiteboard; the […]

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What Makes User Friendly Websites?

Posted on 21/07/14 by Joel Black

The foundation of every online marketing campaign is the website. Setting up a website is imperative in order to set in motion every other marketing strategy, whether it’s an SEO strategy, a social media strategy, a content marketing strategy or more. However, companies that don’t have user friendly websites are going to fail right out […]

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Update That Old Website With A Sportscoat

Posted on 15/07/14 by Joel Black

Not ready to redesign your outdated website?  There may be small improvements you can make to your website to buy you some time, including fonts, pictures and backgrounds. Video Transcript: Today, I want to talk about taking something plain and boring, and making it a little better than plain and boring!  What I have done […]

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What Are Google Adwords Campaign Types?

Posted on 20/05/14 by Joel Black

Google Adwords campaigns are simple, yet complex if you are just getting started. In this video, learn what a campaign is, learn what an adgroup is and learn what ads are. Also learn how to create an optimized ad.

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