Tag: Internet Marketing

Understanding SEO and Google: Why Fresh Content Matters

Posted on 15/10/19 by Black Bear Design

Having difficulty understanding SEO? You’re not alone. From the biggest marketing agency in Atlanta to the upstart freelancer new to the game, everybody has the same thing powering their web presence – content. That is not to say all content is created equal. A detailed, well-research article with sources will hold up better than the […]

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Google’s Newest Updates: What They Mean for You

Posted on 16/11/18 by Black Bear Design

Every year, Google changes its search algorithm hundreds of times – and 2018 was no different. How do these impact your search engine results? We’ve got answers.

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How Social Media and Ecommerce Can Work Together

Posted on 24/10/18 by Black Bear Design

The average social media user has seven or more accounts, and each of those platforms offers unique ways for you to showcase your business. This means that it has never been easier (and simultaneously more complex) to grow your audience, turning them into actual customers.

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Why Does 127.0.0.1:8888/orange.html Keep Hitting My Site

Posted on 23/02/18 by Joel Black

I recently discovered that a URL 127.0.0.1:8888/orange.html was hitting my website as referral traffic several times per day.  I first noticed it as I was testing landing pages in Adwords, as the page URL’s were not published, only an ad could hit the URL. 

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Google Partner Connect Mobile Search

Posted on 15/11/17 by Black Bear Design

 Black Bear Design is a proud Google Partner! This video from Google offers a rich program with a ton of takeaways if you are considering using AdWords for your digital advertising. Some fascinating facts: More than half of all web traffic is now coming from smartphones and tablets. 79% of consumers use their smartphones for […]

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Connected: The History of Social Media

Posted on 02/02/17 by Black Bear Design

To appreciate the history of social media, it’s beneficial to have insight into the history of the internet first. The internet was by no means the first great invention of man, however, it has become one of the most revolutionary lenses of communication, data sharing, and commerce that exists today. Virtually one-third of the world’s […]

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How To Use Visitor ID in Sharpspring to Find Leads

Posted on 12/12/16 by Black Bear Design

How To Use Visitor ID in Sharpspring to Find Leads I want to talk a little bit about how you can use the Visitor ID tool in SharpSpring to get information for some of the people that have been on your website, but they haven’t filled out a form or gave any information that would tell […]

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Top Reasons Why You Should Hire A Digital Marketing Agency

Posted on 30/06/16 by Black Bear Design

Digital marketing has become increasingly multifaceted with the passage of time. Google’s algorithms are always in flux, turning search engine optimization into a highly specialized field. Web design, code, and content marketing all need to be placed carefully into a digital marketing strategy that has as much nuance and complexity as a Van Gogh painting. […]

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Can Social Media Reinvigorate Your Business Growth?

Posted on 15/03/16 by Black Bear Design

Social media is the best, free way to market your business. Getting in front of potential customers in their homes, at their jobs or while they’re running errands is possible with the use of social media. Unfortunately, we can’t talk to hundreds sometimes thousands of people about the products and services our company offers. With social […]

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5 Reasons Every Small Business Owner Should Blog

Posted on 17/04/15 by Black Bear Design

A recent study conducted by eMarketer concluded that more than 140 million people read blogs in the United States alone. For bloggers who are able to distinguish themselves as an authority on a particular subject matter have an ability to greatly influence purchase decisions. According to a study by Technorati, 31.1% of consumers claimed that […]

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Website “Must Haves” for Driving Traffic, Leads & Sales

Posted on 20/02/15 by Black Bear Design

Whether you’re looking to build your first website, or if your existing site just isn’t getting the traffic or leads you were hoping for, you may wonder what it really takes to have a great website. Having a website alone isn’t the key to great results. Instead, it’s the ability turn your website into an […]

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8 Essential First Steps to Starting and Promoting a Successful WordPress Blog

Posted on 23/01/15 by Black Bear Design

WordPress.com is a free blogging platform where you can submit your articles and posts for public. Most start blogging as a hobby or business promotion tool. While the free platform is helpful, most eventually move on to personal domains and start using the self-hosted option. Why so? Well, WordPress.com has many restrictions and it’s not always beneficial […]

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SEO is a lot like Rush Hour Traffic

Posted on 22/12/14 by Joel Black

If you live in a city like Atlanta, then you know all about rush hour. All you can see stretching out in front of you is an endless parade of brake lights and frustrated drivers, knowing they’re going nowhere fast. So what can we learn from rush hour traffic and how can we apply that […]

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Black Bear Design Joins Forces with Steel, LLC to Launch New Website

Posted on 08/09/14 by Black Bear Design

Black Bear Design is proud to partner with Steel to redesign the site, which reflects the company’s re-focused commitments to their clients. Steel, LLC is inviting users to explore their new website at www.steelincga.com. Black Bear Design is proud to partner with Steel to redesign the site, which reflects the company’s re-focused commitments to their clients […]

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Why You Should Be A/B Testing

Posted on 03/09/14 by Joel Black

A/B testing is one of those key elements you should be doing if you are serious about using your website as a lead generation tool.  Making small changes could make a big impact on conversions rates.

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The Tracking Piece You Are Missing With Your Marketing Campaigns

Posted on 20/08/14 by Joel Black

If you are running marketing campaigns and tracking ROI and effectiveness, there is probably a key piece of data you are missing. Video Transcript: Welcome to 2-Minute Tuesday… I am Joel Black with Black Bear Design Today, I am going to talk about the missing piece of information in your online marketing campaigns.  First, before […]

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How To Get Traffic To Your Website

Posted on 10/08/14 by Joel Black

A website is useless if you can’t get traffic to your website. Here are a few ideas on how to get traffic to your website.

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Black Bear Design Partners with BrandMortgage to Expand Southeast Presence

Posted on 08/08/14 by Joel Black

Black Bear Design announces today their partnership with BrandMortgage, one of the Southeast’s largest full-service mortgage lenders. Black Bear Design will help to coordinate the design efforts of BrandMortgage’s corporate branding initiatives, loan officer collateral, Realtor® and builder campaigns, press and media communications, and will also assist in enhancing their web presence. What sets Black […]

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How To Organize A Website

Posted on 24/07/14 by Joel Black

3 factors to take into consideration when deciding how to organize a website. It’s not all about being flashy, it’s more about purpose and strategy.

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Automated Email Marketing – Love It Or Hate It?

Posted on 23/07/14 by Joel Black

Regardless if you love automated email marketing or you hate automated email marketing, when used correctly, it can be a tremendous benefit to the users experience. Video Transcript Hi, I’m Joel Black with Black Bear Design and this is 2-Minute Tuesday… The first thing you might notice today is that I hung my whiteboard; the […]

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What Makes User Friendly Websites?

Posted on 21/07/14 by Joel Black

The foundation of every online marketing campaign is the website. Setting up a website is imperative in order to set in motion every other marketing strategy, whether it’s an SEO strategy, a social media strategy, a content marketing strategy or more. However, companies that don’t have user friendly websites are going to fail right out […]

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