Tag: inbound marketing

Adwords Keyword Match Types Explained

Posted on 27/05/14 by Joel Black

How do you use Google Adwords keyword matching to optimize your Google Adwords campaigns? This short video will explain the broad match type, modified broad match type, phrase match type, exact match type and the negative match type.

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What Are Google Adwords Campaign Types?

Posted on 20/05/14 by Joel Black

Google Adwords campaigns are simple, yet complex if you are just getting started. In this video, learn what a campaign is, learn what an adgroup is and learn what ads are. Also learn how to create an optimized ad.

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How To Measure Your Digital Marketing Results

Posted on 15/05/14 by Joel Black

Inbound marketing is a sure way of generating traffic and leads on your website. It should be a part of your digital marketing strategy. Make sure you have the analytic tools in place to measure your marketing effectiveness.

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How Much Should I Spend On My Marketing Budget

Posted on 13/05/14 by Joel Black

Every wondered how much you should budget for marketing? I have a simple equation that will help guide you.

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What Type Of Website Do You Have?

Posted on 06/05/14 by Joel Black

If you had to put your website into a category of sales, marketing or information, which would it be? Do you think it would be possible for all websites to fit in a sales category?

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How To Promote Your Content Online

Posted on 01/05/14 by Joel Black

There are many online content promotion strategies you can use and it’s easy to get in the web of using any and all forms of promotion methods.

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What Does Your Website Do?

Posted on 29/04/14 by Joel Black

Does your website generate sales? If it doesn’t, then what does it actually do?

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Market To People, Not Statistics

Posted on 22/04/14 by Joel Black

As an online marketing company, I fall into the trap of statistics. When is the last time a stat purchased a product or service from you? People buy products, not stats!

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How To Create Content For Lead Nurturing

Posted on 17/04/14 by Joel Black

Regardless of the type of content you are creating, you should address one main thing: how prospects will benefit from the offer

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3 Surefire Ways to Increase Sales On Your Website

Posted on 09/04/14 by Joel Black

It’s simple, there are 3 ways you can increase sales from your website: Traffic, Conversions, Quality.

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How To Plan Lead Capturing Campaigns

Posted on 03/04/14 by Joel Black

When leads join your sales funnel, you want to connect with them on a personal level. People buy from those that they trust and this also applies to online buyers. Prospects have to trust you before they can buy your product or service. How do you build trust online? By providing value. You want to interact […]

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How Important Is A Domain Name For Business?

Posted on 01/04/14 by Joel Black

When choosing a domain name for your business, keep these three things in mind: domain auction, spelling, keywords

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Creating Offers and Landing Pages

Posted on 25/03/14 by Joel Black

Creating high converting landing pages is not something that you do the first time and get it right. You have to test and optimize your landing pages.

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How Do You Set Goals For Your Website?

Posted on 18/03/14 by Joel Black

How do you set the goals you want to achieve for your website and with your inbound marketing campaign. Learn how to identify Key Performance Indicators.

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Do You Know Who Your Audience Is?

Posted on 03/03/14 by Joel Black

Before you start your business, you must know who your market is. If you already have a product or service, you may already know who your potential customers are. These are your “audience”, or a term you might want to familiarize yourself with, your personas. The problem you may now have is how to reach […]

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3 Benefits of Inbound Marketing

Posted on 25/02/14 by Joel Black

Inbound marketing is crucial in today’s marketing environment. With consumers having more control on the information they consume, inbound marketing techniques enable businesses to reach their prospects in a targeted and relevant manner that helps to enhance their brand, generate leads and improve sales.

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What Is Inbound Marketing And Will It Help Me?

Posted on 22/12/13 by Joel Black

What is Inbound marketing? It’s simply having content available for a user when they are looking for it. It’s easy to get started with inbound.

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