Tag: Design

The Importance of Design in Branding

Posted on 25/08/20 by Rob Maxwell

When you introduce your company, product, or even yourself to the consumer world, you have only a few moments to make a worthwhile impression. Within a digital setting, you have an even smaller window of opportunity. Branding affords you the opportunity to break through other advertising and create an interest in your brand. While there […]

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Color Personalities and How To Find the One for Your Company

Posted on 17/11/17 by Black Bear Design

Companies choose the colors of their logo for any number of reasons: to convey power or serenity, engender safety or trust, or create hunger or warmth – or just because they like them. That decision may be based on a variety of reasons from the owner’s favorite color or the color of their first car, but how important are they?

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How Digital Marketing is Adapting to the Ever-Changing Music Industry

Posted on 20/07/17 by Black Bear Design

If you live in Atlanta, there’s a chance you’ve heard about the pink “Trap House” in south Atlanta. The house was renovated and repainted to promote the release of one of the most prolific rappers alive, and Atlanta’s own, 2Chainz’s newest record release called ‘Pretty Girls Like Trap Music.’ The house was used for his […]

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Digital Design Trends to Work into Your Strategy in 2017

Posted on 20/02/17 by Black Bear Design

Trends in digital design come and go and some remain timeless. As we review the past year of styles that emerged in the industry we focus on what’s to come and what we should change. 2017 is looking stronger than ever for design trends we believe will be around for more than just the year. […]

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Creating Masterpieces Requires a Solid Creative Process

Posted on 05/08/16 by Black Bear Design

We’ve all been there. We’re staring at the ceiling, flipping a pen through our fingers, deleting and retyping what we just wrote in search of something better. Something catchier. Oh, writer’s block, you truly are a pain! But what about other creatives? How do they handle a creative block, what’s their creative process? We talked […]

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