Tag: Atlanta Internet Marketing Firm

The Lasting Effects of COVID-19 on Advertising

Posted on 26/04/21 by Black Bear Design

As vaccinations continue to roll out in greater numbers and more people are getting back to some semblance of pre-COVID life, different industries and communities will continue to take a closer look at the lasting effects of the pandemic. In particular, agencies and companies will need to assess how COVID-19 will affect advertising efforts. The […]

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The Benefits of Working with A Marketing Agency

Posted on 19/01/21 by Black Bear Design

Running a business takes plenty of hard work, dedication, and an impressive balancing act—trust us, we understand the process ourselves. On top of delivering quality service and the products you provide, in our ever-evolving, media-driven landscape, you have to ensure you are marketing yourself or your company the right way as well. Marketing may not […]

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Trusting the Web Design Process

Posted on 21/10/20 by Black Bear Design

Building a successful website is a long journey, and while the web design process may not always be easy, it is most certainly worth it. From the initial brainstorming and scope definition phases to the final testing and reveal, to get the most out of the web building process you have to trust that it […]

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Why Does 127.0.0.1:8888/orange.html Keep Hitting My Site

Posted on 23/02/18 by Joel Black

I recently discovered that a URL 127.0.0.1:8888/orange.html was hitting my website as referral traffic several times per day.  I first noticed it as I was testing landing pages in Adwords, as the page URL’s were not published, only an ad could hit the URL. 

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The Art of Productivity: A Fireside Chat with Jonathan Soares

Posted on 03/01/17 by Black Bear Design

Have you ever noticed people going through life achieving everything they set out to accomplish? Making it look like they were knocking down obstacles effortlessly, one at a time? Have you ever wondered what those people are doing that you’re not? It’s not quite a secret that these people, the entrepreneurs, project managers, bosses of […]

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How To Use Visitor ID in Sharpspring to Find Leads

Posted on 12/12/16 by Black Bear Design

How To Use Visitor ID in Sharpspring to Find Leads I want to talk a little bit about how you can use the Visitor ID tool in SharpSpring to get information for some of the people that have been on your website, but they haven’t filled out a form or gave any information that would tell […]

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Top Reasons Why You Should Hire A Digital Marketing Agency

Posted on 30/06/16 by Black Bear Design

Digital marketing has become increasingly multifaceted with the passage of time. Google’s algorithms are always in flux, turning search engine optimization into a highly specialized field. Web design, code, and content marketing all need to be placed carefully into a digital marketing strategy that has as much nuance and complexity as a Van Gogh painting. […]

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5 Reasons Every Small Business Owner Should Blog

Posted on 17/04/15 by Black Bear Design

A recent study conducted by eMarketer concluded that more than 140 million people read blogs in the United States alone. For bloggers who are able to distinguish themselves as an authority on a particular subject matter have an ability to greatly influence purchase decisions. According to a study by Technorati, 31.1% of consumers claimed that […]

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Website “Must Haves” for Driving Traffic, Leads & Sales

Posted on 20/02/15 by Black Bear Design

Whether you’re looking to build your first website, or if your existing site just isn’t getting the traffic or leads you were hoping for, you may wonder what it really takes to have a great website. Having a website alone isn’t the key to great results. Instead, it’s the ability turn your website into an […]

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8 Surefire Ways to Stand Out at Your Next Tradeshow

Posted on 09/01/15 by Black Bear Design

Attending trade shows is an incredible way to gain exposure, get publicity and even find sales reps for your company. But let’s face it—hundreds or thousands of companies attend the same trade shows, so you’ll need a way to stand out. Here’s how. Everyone is vying for your audience’s attention at a tradeshow. And they will […]

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Black Bear Design Joins Forces with Steel, LLC to Launch New Website

Posted on 08/09/14 by Black Bear Design

Black Bear Design is proud to partner with Steel to redesign the site, which reflects the company’s re-focused commitments to their clients. Steel, LLC is inviting users to explore their new website at www.steelincga.com. Black Bear Design is proud to partner with Steel to redesign the site, which reflects the company’s re-focused commitments to their clients […]

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Why You Should Be A/B Testing

Posted on 03/09/14 by Joel Black

A/B testing is one of those key elements you should be doing if you are serious about using your website as a lead generation tool.  Making small changes could make a big impact on conversions rates.

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The Tracking Piece You Are Missing With Your Marketing Campaigns

Posted on 20/08/14 by Joel Black

If you are running marketing campaigns and tracking ROI and effectiveness, there is probably a key piece of data you are missing. Video Transcript: Welcome to 2-Minute Tuesday… I am Joel Black with Black Bear Design Today, I am going to talk about the missing piece of information in your online marketing campaigns.  First, before […]

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How To Get Traffic To Your Website

Posted on 10/08/14 by Joel Black

A website is useless if you can’t get traffic to your website. Here are a few ideas on how to get traffic to your website.

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Black Bear Design Partners with BrandMortgage to Expand Southeast Presence

Posted on 08/08/14 by Joel Black

Black Bear Design announces today their partnership with BrandMortgage, one of the Southeast’s largest full-service mortgage lenders. Black Bear Design will help to coordinate the design efforts of BrandMortgage’s corporate branding initiatives, loan officer collateral, Realtor® and builder campaigns, press and media communications, and will also assist in enhancing their web presence. What sets Black […]

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How To Organize A Website

Posted on 24/07/14 by Joel Black

3 factors to take into consideration when deciding how to organize a website. It’s not all about being flashy, it’s more about purpose and strategy.

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Automated Email Marketing – Love It Or Hate It?

Posted on 23/07/14 by Joel Black

Regardless if you love automated email marketing or you hate automated email marketing, when used correctly, it can be a tremendous benefit to the users experience. Video Transcript Hi, I’m Joel Black with Black Bear Design and this is 2-Minute Tuesday… The first thing you might notice today is that I hung my whiteboard; the […]

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What Makes User Friendly Websites?

Posted on 21/07/14 by Joel Black

The foundation of every online marketing campaign is the website. Setting up a website is imperative in order to set in motion every other marketing strategy, whether it’s an SEO strategy, a social media strategy, a content marketing strategy or more. However, companies that don’t have user friendly websites are going to fail right out […]

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Update That Old Website With A Sportscoat

Posted on 15/07/14 by Joel Black

Not ready to redesign your outdated website?  There may be small improvements you can make to your website to buy you some time, including fonts, pictures and backgrounds. Video Transcript: Today, I want to talk about taking something plain and boring, and making it a little better than plain and boring!  What I have done […]

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How To Set Up Facebook Retargeting Pixel (Remarketing)

Posted on 27/06/14 by Joel Black

Recently Facebook release retargeting features to allow users set up Facebook retargeting, or remarketing as some people call it. In the past, you could only set up Facebook retargeting through larger advertisers. As a result, there’s not a lot of information out for a small business to set up retargeting on Facebook themselves. In this post I’ll show you step by step […]

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Personas And How They Play Into Automated Marketing And The Sales Funnel

Posted on 25/06/14 by Joel Black

Last week we talked about how to set up your automated marketing campaign and what the first steps are in setting that up.  Then we talked about what is the first question you need to ask yourself to set that up.  My idea was, “What is your sales funnel, and what does it look like”? […]

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