Remax Tru

Branding Guidelines

The Client

We were brought in to help refine TW’s branding. First we created a color pallet that would work with her overall style and not clash with ReMax on the design side, TW wanted her graphic look to be inspired by the 100-year-old factory her office is located in. We used different background textures to reflect the weathered but cared for look of the factory architecture. Overall, the aesthetics were clean and laid out on a grid that helped guide the eye through the design. The photos that we chose we chose to represent staff in the office were of a casual work environment populated by young (30-something) motivated, confident diverse people. The photos are not staged, but other a snapshot of a realistic moment. The photos emphasized teams. Although the designs were clean and simple, she liked the main message to POP. So the designs straddled the line between relaxed business and retail. In short, we established her color pallet and overall visual style of her collateral.

The Brand

The Brand in Action

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