Why is internet marketing important?

For the same reason that social media is important: your consumers are online. Consumers aren’t going to read through your direct mail flyer or ad in the newspaper, they’re going to see you online. With many businesses being discovered online, it’s crucial to have an effective approach to capturing consumers’ attention. Internet marketing also allows for you to cast a wider net than simply relying on offline marketing. In conjunction, both forms of marketing can be extremely powerful.

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