Why Should You Advertise On Twitter?

By on 12/26/2017

Twitter is a social network that offers users a platform to share short messages (now 280 characters up from the original 140), photos, or short videos with followers. It’s one of the most popular platforms worldwide with 24% of online adults using the “microblogging” service including 36% of adults ages 18-29, more than triple the share among those ages 65 and older. According to Statista, Twitter averaged 330 million monthly active users in the third quarter of 2017, up some 20 million users since 2016. 86% of Twitter users say they visit the network to get their news, with nearly three-quarters of those doing so every day.

Part of the appeal of social media, including Twitter, is the ability to follow and engage with any other user with a public profile, enabling anyone to interact with celebrities, personalities, and leaders. It can be heady stuff when someone famous likes or retweets your tweet or even follows your account. Currently, the most-followed person on Twitter is singer Katy Perry with more than 105 million followers. By comparison:

Former President Barack Obama             96 million followers

Athlete Cristiano Ronaldo                         66 million followers

Twitter’s Twitter Account                            62 million followers

President Donald Trump                            44 million followers

Oprah Winfrey                                              40 million followers

LeBron James                                              40 million followers

NASA                                                             27 million followers

Jack Dorsey (a founder of Twitter)           4 million followers

If you’ve been considering paid social media as part of your content marketing strategy, Twitter offers a lot of eyes to get your ad in front of for a small investment. Like Facebook and Instagram ads, Twitter ads allow you to zero in on your target audience and carefully control your budget. Even more than Facebook and Instagram, Twitter ads are subtle and more naturally integrated with the organic content.

Organic reach is becoming more and more challenging across all of the social media platforms as more and more businesses compete for scroll time. By investing in paid social media marketing, you’ll increase engagement as well as impact your organic reach and search marketing. So let’s look at how ads on Twitter work and whether they are the best way to get your message to your audience.

There are three types of Twitter ads:

Promoted Tweets:
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to encourage engagement from their existing followers. There’s no minimum spend, and you can start and stop at any time. And, since you only pay when users follow your account or retweet, like, reply, or click on your Promoted Tweet, you’ll see ROI unmistakably. Promoted Tweets are labeled as “Promoted” but, in every other way, they act just like regular Tweets and can be retweeted, replied to, liked, and more.

Promoted Accounts:
A Promoted Account will appear as a suggestion to people who don’t currently follow your account and may find it interesting. Promoted Accounts help introduce users to an even wider variety of businesses and influencers that they may enjoy. If you are just building your following on Twitter, promoting your account may be a great place to start.

Promoted Trends:
With paid Promoted Trends, users see movements promoted that are time-, context-, and event-sensitive. These appear at the top of the Twitter trending topics list and are marked as “Promoted.” You may also occasionally see Promoted Trends in your timeline. If you’re looking to reach a lot of people with a branded or industry hashtag, this might be something to consider

These Twitter ad options can be used by themselves or in combination to create campaigns around your goals: starting conversations around your brand, building followers, increasing awareness, video views, website clicks and more. For instance, when it comes to video views, you can promote your video to a specific audience and pay per view – after two seconds of watching, taking the video full-screen or turns off the mute on the video. Campaigns can be tailored to fit your needs and goals for your marketing strategies.

Like Facebook ads, Twitter allows you to reach the right audience by targeting based on interests, geography, gender, device, or users similar to your followers. Also, you can amplify the relevancy of your message by targeting by keywords in people’s Tweets. Twitter ads can help get your Tweets and your account in front of more people who are interested in you. People on Twitter are looking for great content and stories from the people, businesses, and brands that they’re interested in, but they are also there to discover something new. That could be you!

If you’re ready to get started with paid social media and creating social ads, the experts at Black Bear are ready to help. Please contact us today to see how we can help you stand out in the forest.

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