Blog: Marketing Strategy

Why You Should Be A/B Testing

A/B testing is one of those key elements you should be doing if you are serious about using your website ...
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The Tracking Piece You Are Missing With Your Marketing Campaigns

If you are running marketing campaigns and tracking ROI and effectiveness, there is probably a key piece of data you ...
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How To Get Traffic To Your Website

A website is useless if you can’t get traffic to your website. Here are a few ideas on how to ...
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Automated Email Marketing – Love It Or Hate It?

Regardless if you love automated email marketing or you hate automated email marketing, when used correctly, it can be a ...
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What Makes User Friendly Websites?

The foundation of every online marketing campaign is the website. Setting up a website is imperative in order to set ...
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How To Set Up Facebook Retargeting Pixel (Remarketing)

Recently Facebook release retargeting features to allow users set up Facebook retargeting, or remarketing as some people call it. In the past, ...
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Personas And How They Play Into Automated Marketing And The Sales Funnel

Last week we talked about how to set up your automated marketing campaign and what the first steps are in ...
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Where to Start With Marketing Automation – Sales Funnel

If you have questions about starting a marketing automation campaign and not sure where to start, one idea I have ...
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How To Add Weekly Email Reports To Google Analytics

How do you set up Google Analytics weekly or monthly email reports? There is a lot of information you can ...
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How Important Is A Nicely Designed Website In A Buyers Decision?

Have you ever visited a website and thought that their product may be low-quality judging only by the design? What ...
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How To Build Incoming Links To Your Website

Generating high quality inbound links or backlinks to your website is a great way to increase your search engine optimization ...
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I Am Shouting As Loud As I Can, But No One Can Hear Me!

Marketing based on behaviors can help you stay relevant to the changing life cycles of your customers. Your customers and ...
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Adwords Keyword Match Types Explained

How do you use Google Adwords keyword matching to optimize your Google Adwords campaigns? This short video will explain the ...
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What Are Google Adwords Campaign Types?

Google Adwords campaigns are simple, yet complex if you are just getting started. In this video, learn what a campaign ...
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How To Measure Your Digital Marketing Results

Inbound marketing is a sure way of generating traffic and leads on your website. It should be a part of ...
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How Much Should I Spend On My Marketing Budget

Every wondered how much you should budget for marketing? I have a simple equation that will help guide you ...
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