How to Make Your Website Design Convert Customers in 10 Ways

By on 03/5/2018

Your website is adequate, but it isn’t exactly pushing buyers through the funnel. So what can you do? We’ve put together ten tips for ways to create a website design that drives conversion.

Add an Overview of Services to Your Home Page
There’s an adage with a lot of truth in it: if people can’t find it, they can’t buy it. We’d add one more to that: if people have hunt for it, they won’t look too hard. People visit your website for a variety of reasons, but if they are looking for a graphic design agency or an SEO agency and you don’t list your related services in a place that’s quick and easy to find, they may click away to someone who shows off their services

Build Landing Pages
Think of a landing page as a one-sheet about your services, promotion or event. Because people are going there for a specific purpose, they’re more likely to become leads that convert. We’ve shared tips on how to create great landing pages before, but the primary goal is to keep it simple and actionable. They should get your message quickly and be very clear on the action you want them to take.

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Add Reviews and Ratings
Consumers and customers want validation from people they know as well as impartial third parties – not the brands making the sale – that a product or service is worth their investment. Nearly 70% of consumers rely on online reviews before making a purchase and product reviews are 12-times more trusted than sales-y descriptions from the manufacturers. Consider adding a system of ratings and reviews to your product pages or share testimonials from past clients. This also goes for your certifications and badges: add them to your website in noticeable ways.

Make Social Sharing Easy
About 72% of millennials say they consider their friends’ opinions before making a purchase, while 46% of older consumers trust the opinions offered by people in their social networks. Click To Tweet If you have consumer products, make it easy for your customers to share them on social platforms for that affirmation of purchase. If you’re looking to promote your blog content, consider adding social share counters or Click to Tweet to your posts to make it easy for your readers to share the content on their feed.

Make a Video
58% of shoppers think companies with product videos can be trusted and viewers are anywhere from 64-85% more likely to buy a product after watching its video. Plus, videos are a fun way to show the personality of your brand and easily shared on social. And, if you’re thinking about content-driven SEO, Google loves video: 70% of the top 100 search results listings include video.

Make Sure You Have Responsive Web Design
The goal of responsive design is to build sites that recognize your visitor’s screen size and orientation and change the layout of your pages accordingly. And, in 2017, mobile ecommerce revenue accounted for 50% of total ecommerce revenue. As an Atlanta-based web developer, we understand that designing mobile responsive websites is no longer a luxury but a requirement. If your website isn’t just as user-friendly and appealing on your customers’ phones, tablets, and desktops, now’s the time to consult with a responsive web development company.

Keep Your Forms Short
Ask for the essentials. Too many questions on a form tend to turn customers off and may drive them away from your site. Don’t turn a warm lead into a cold one by asking for a dozen pieces of information when you only need four. Test the number of form fields you need to get to your peak conversion rate.

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A/B Test with the Pros
From optimized headlines to inviting calls to action, an internet development company can tell you what will work best on your website design. Optimized headlines can increase click-thru rates from social sites and boost your SEO. Using strong call to action language can change your response rate. Does “Sign Up Now for a Free Month” convert more visitors than “Try a Free Demo?” You’ll never know until you try both and see what speaks to your customer.

Remove the Customer’s Obstacles to Purchase
Are you asking customers to create an account before they can place an order? Consider that 30% of users abandon their cart when asked to register up front. Click To Tweet If your pricing is gated content, reconsider keeping that secret. Not being able to see the investment required and the return your client can expect may be a significant turnoff. What questions can you answer for your customer that keep coming up before every sale? How can you allay their fears about working with you? Understanding their pain points and confusion can help you respond to their needs in your content.

Add Self-service Elements to Your Site
Go one step further from removing obstacles to building on-ramps to sales. More and more customers want less and less human interaction to get to their answers, so make it easy for them to get what they need without having to pick up the phone. Do your customers have problems resetting passwords? Do they need to call support to get answers to every single question? Add your most popular FAQs with problem-solving basics to help customers find solutions without having to look too hard. Do they still need a little help? Consider a Chat Now function to take things up a service notch so your customers feel well cared for.

Bonus: Choose Your Colors Carefully
Color creates emotion as we’ve talked about here. And, just like logos, people will respond – or not – to colors chosen for your website from the buttons to the headline text. Whether orange is the holy grail of action-inspiring color choices or every CTA should be blue is debatable, but the impact of hue is one thing you cannot ignore. The most important factors are that the call to action is straightforward and the buttons are visible. Don’t forget to look at the contrast between the text color and button as well as the color of a “Download Now” button vs. the rest of your brand palette.

If upgrading your website design has you feeling a little overwhelmed, we understand. Black Bear Design is one of the top website development companies in Atlanta, and we’re here to help. Ready to update your online presence? Please contact us today.

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