The Importance of Design in Social and PPC Advertising

By on 07/14/2020

How do you take an idea, a brand, an offer, or any other notion and turn it into an effective piece of marketing? Different agencies and organizations have a variety of practices and mantras they stand by, but they usually all have something in common.

Good design.

Good Design Means Everything

Graphic design helps bring an idea into reality, puts an image into the mind of a consumer, and transforms copy from simple words into an effective marketing tool. Design is one of the most important and effective tools in captivating an audience and engaging a target market.

Visual design helps elicit certain emotions and feelings that copy or other materials just don’t have the ability to do a justice. The age-old adage of “pictures speak a thousand words” is especially true and especially important when you could only fit so many words on an advertisement to begin with.

Developing Design for Advertisements

The Black Bear team, from our account managers and copywriters, to our developers and designers work seamlessly hand-in-hand to create beautiful graphic design for websites, flyers, banners, and all sorts of media placements.

Two areas Black Bear focuses its expertise on, Social Media marketing and Pay Per Click, are prime examples of areas where good design can make all the difference.

Social Media Marketing

When designing for social media, Facebook, and Instagram especially, it’s important to remember the size and content limitations for advertisements. Facebook’s recommended size is 1200 x 628 pixels, with no more than 20% of the image having text. That’s not a lot of room to work with! Fortunately, our design team knows how to make the most out of every pixel.

Sites like Facebook and Instagram like to see brighter and “happier” images that relate to the product. It’s best to include your logo somewhere in the image as well as a quick headline. When you don’t have much room to work with, you really have to rely on that image and headline combination to do the heavy lifting.

There are a few ways to get a bit more text and size out of advertisements on Facebook and Instagram, and our design team works tirelessly to create the best designs and most effective advertisements. We put all our designs through a checker before sending them to clients to be sure they are approved content.

Pay per Click Advertising

Pay per Click advertising can be anything from the skyscraper ads you see on the sides of articles and websites, to regular square display ads, to the top featured search results on google. PPC advertising is a great way to maximize your budget and focus on clicks and conversions.

When designing PPC ads, it’s all about the button inside the ad that directs the user to some sort of action. Whether it be a sign up, a request for more information, or just a simple “click here” the button is the most important part—clicks and conversions.

With any display advertisement, you have an extremely short amount of time to try and get the user’s attention, and with PPC advertisement you have roughly one second to catch the eye, disrupt the action, and try to attract the user.

It’s important to make the design flexible so it can fit in any size space. It’s good to have colors and callouts for important messages and buttons, and having a strong image to support a quick headline is paramount. Many of these advertisements will be viewed at small sizes, so it’s important to make sure all copy and images are visible and legible.

The environment of the advertisement is crucial to consider. Consumers are trained to ignore the ads they see, so you need to focus on the right content for the right circumstance. Ads should be simple, but not boring. You need to catch the eye, but not overwhelm it. It’s important to make sure all tone, imagery, and colors fit the brand guideline for your client.

Again, we check how the advertisement will look in real space before sending to the client. It has to pass our team’s approval before it ever leaves Black Bear.

Black Bear Design Can Create High Quality Design for You

Crafted, quality design is a crucial element to all campaigns, especially Pay per Click advertisements and Social Media Marketing. Black Bear Design is a leading design and full-service agency dedicated to creating remarkable graphic design for our clients to help turn content consumers into customers. Our design team works carefully with the other members of our staff from writers to developers to make sure we make only the highest quality content. Black Bear Design is ready to help take your marketing and advertising to the next level with our graphic design.

Contact us today to learn how we can help you stand out in the graphic design forest.

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