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2017: An Update on Video Marketing Trends

For those tuned into social marketing know: trends in social media, video marketing, and general digital marketing change almost hourly ...
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What Makes SEO and PPC Important for Your Business

When was the last time you searched for something on Google? Ten minutes ago, maybe? Let’s say you were searching ...
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The Best Ways to Engage Your Audience on Social Media

Hubspot recently released their 2017 State of Inbound Report which found that 91% of marketers want to know how to ...
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How to set up email reports in the new Google Analytics

The new Google analytics email reports are a little more difficult to set up than the old analytics system, but pretty straight ...
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The Essential Guide to Blogging for Business

Inbound Marketing “is the process of attracting the attention of prospects, via content creation, before they are even ready to ...
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How Organic Social Media Impacts Your Marketing Strategy

Hello again! It’s me Lauren, the Social Media Strategist here at Black Bear. Thanks for joining me for part 2 ...
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A Step by Step Guide to Creating a Facebook Ad

Hello! Black Bear Social Media Strategist here! One of the things I’m asked almost monthly is how I create a ...
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Breaking Down Walls: The Importance of Influencer Marketing

Word of mouth is a powerful thing. People are prone to do things, buy things, and alternatively, reject things, just ...
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Here’s Why Nobody is Coming into Your Store.

In an online age, many brick and mortar store owners have a sour attitude towards the internet. “Back in my ...
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10 Tips For Twitter Success

10 Tips For Twitter Success

I spend a good bit of my time trying different things, researching 'how-tos', learning from others and I throw a ...
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How To: Make the Most Out of a Conference or Trade Show

If there’s one thing the marketing industry has no shortage of it’s conferences, meetups, and workshops. In 2017 alone there ...
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How to Grow Your Instagram for Business

In March 2017, Instagram reached a milestone of its millionth active monthly advertiser. Similarly, there are currently over 600 million ...
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How to Protect Your Security Online

Ah, the IoT – the amazing web that connects the tiny glass phones in our pockets to almost every aspect ...
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The Rise of Augmented Reality and Marketing

If you’ve been on YouTube in the last few months (and, statistically speaking, you have), you might have noticed one ...
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Podcasts: How Brands Benefit and How to Get Started

As long as there is the internet, there will be trends. The podcast is rapidly becoming one of the largest ...
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Digital Design Trends to Work into Your Strategy in 2017

Trends in digital design come and go and some remain timeless. As we review the past year of styles that ...
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