About Rob Maxwell


As Creative Director for Black Bear Design, Rob Maxwell brings more than 20 years of experience in design and creative team leadership to the table. An award-winning creative, Rob excels at leading, ideating, and designing advertising and marketing campaigns across a wide range of small business clients and categories. He also tells the best dad jokes ever.


Posts by Rob Maxwell:

  • Designing with Multiple Channels in Mind

    Posted on Feb 19, 2021 in Blog & Blog: Graphic Design & Uncategorized

    We live in a fast-paced world. A world dominated by news and media exposure, where high-quality content is currency, and only organizations that can ensure effective cross-channel marketing make an impact. How do you capture a potential consumer’s attention when the window is only a few seconds long before bouncing to a different platform? How […]

  • The Importance of Design in Branding

    Posted on Aug 25, 2020 in Blog & Blog: Branding & Blog: Graphic Design

    When you introduce your company, product, or even yourself to the consumer world, you have only a few moments to make a worthwhile impression. Within a digital setting, you have an even smaller window of opportunity. Branding affords you the opportunity to break through other advertising and create an interest in your brand. While there […]

  • The Importance of Design in Social and PPC Advertising

    Posted on Jul 14, 2020 in Blog & Blog: Graphic Design & Blog: Social Networking

    How do you take an idea, a brand, an offer, or any other notion and turn it into an effective piece of marketing? Different agencies and organizations have a variety of practices and mantras they stand by, but they usually all have something in common. Good design. Good Design Means Everything Graphic design helps bring […]

  • Developing Social Media Marketing Content During a Global Pandemic

    Posted on Jun 18, 2020 in Blog & Blog: Social Networking

    The economic effect of the coronavirus has been widely impactful. Between employee furloughs and business closures, the global economy is expected to suffer a $2.7 trillion loss. All channels of advertising are undergoing budget cuts, including pay per click (PPC) marketing. As companies are pulling back on PPC campaigns, it’s important to continue to maintain […]