About Rob Maxwell

Profile

As Creative Director for Black Bear Design, Rob Maxwell brings more than 20 years of experience in design and creative team leadership to the table. An award-winning creative, Rob excels at leading, ideating, and designing advertising and marketing campaigns across a wide range of small business clients and categories. He also tells the best dad jokes ever.

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Posts by Rob Maxwell:

• Designing with Multiple Channels in Mind

  Posted on Feb 19, 2021 in Blog & Blog: Graphic Design & Uncategorized

  We live in a fast-paced world. A world dominated by news and media exposure, where high-quality content is currency, and only organizations that can ensure effective cross-channel marketing make an impact. How do you capture a potential consumer’s attention when the window is only a few seconds long before bouncing to a different platform? How […]

• The Importance of Design in Branding

  Posted on Aug 25, 2020 in Blog & Blog: Branding & Blog: Graphic Design

  When you introduce your company, product, or even yourself to the consumer world, you have only a few moments to make a worthwhile impression. Within a digital setting, you have an even smaller window of opportunity. Branding affords you the opportunity to break through other advertising and create an interest in your brand. While there […]

• The Importance of Design in Social and PPC Advertising

  Posted on Jul 14, 2020 in Blog & Blog: Graphic Design & Blog: Social Networking

  How do you take an idea, a brand, an offer, or any other notion and turn it into an effective piece of marketing? Different agencies and organizations have a variety of practices and mantras they stand by, but they usually all have something in common. Good design. Good Design Means Everything Graphic design helps bring […]

• Developing Social Media Marketing Content During a Global Pandemic

  Posted on Jun 18, 2020 in Blog & Blog: Social Networking

  The economic effect of the coronavirus has been widely impactful. Between employee furloughs and business closures, the global economy is expected to suffer a $2.7 trillion loss. All channels of advertising are undergoing budget cuts, including pay per click (PPC) marketing. As companies are pulling back on PPC campaigns, it’s important to continue to maintain […]